How Much Does a Small Business Website Cost in the UK?
A realistic breakdown of website costs in 2026. From DIY options to custom builds, learn what to expect and where to invest your budget.
When business owners ask me about website costs, the honest answer is: it depends. But that's not helpful, so let me break down what you can actually expect to pay in 2026.
The Quick Answer
What Affects the Price?
Number of Pages
A 5-page brochure site costs less than a 20-page site with multiple service pages, location pages, and blog functionality.
Custom Design vs Templates
Templates are cheaper upfront but limit your brand. Custom design costs more but creates something unique that converts better.
Functionality
Simple contact forms are included in most projects. E-commerce, booking systems, member areas, and custom integrations add to the cost.
Content & SEO
Do you have content ready? Professional copywriting and SEO setup add to the investment but significantly improve results.
What I Recommend for Small Businesses
For most small businesses in South London and Kent, a custom website in the £1,500-3,500 range delivers the best ROI. You get:
Below this price point, you're typically compromising on quality or getting template-based solutions. Above this, you're paying for additional functionality or agency overheads.
The Hidden Costs to Watch
Making the Decision
Consider your website as an investment in lead generation. A £3,000 website that brings in one extra client per month at £500 average value pays for itself in 6 months.
The question isn't "how little can I spend?" but "what investment will generate the best return?"
**Ready to discuss your website project?** Book a free 15-minute call to get a realistic quote for your specific needs.